Website review

This customer review website strives to make people more tolerant

The social balance sheet that our country is going through is now becoming quantifiable.

Inclusive Guide is a new customer review website that ranks businesses not only on their service, but also on their welcoming nature towards diverse cultures.

Think Yelp, but for inclusion.

“One of the things that a lot of people don’t realize is how constant this is, how widespread the discrimination is, and it doesn’t need to be overt,” said Crystal Egli, CEO of Inclusive Guide.

“We want it because it’s a force to move our economy towards inclusion,” added Parker McMullen Bushman, COO.

Before joining forces, Egli and McMullen both worked in the world of the great outdoors, but they drew inspiration from their collective experiences as black women to launch Inclusive Guide two years ago. They say it’s been difficult to get investors, but over time they were able to raise enough money to launch a beta version of their website last month.

It currently only works in Colorado as it fixes issues, but the duo aspires to expand the inclusive guide nationally so that restaurants and businesses from coast to coast can be reviewed.

“An example would be black hair care products. When I walk in, are they displayed with the other hair care products or are they in a corner or locked away, as they often are,” McMullan Bushman said. “If we have a way for people to really see which businesses are inclusive and go out and support those businesses, then maybe other businesses will see that there’s an economic incentive to be inclusive.”


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