Director of Football Kevin Thelwell made a presentation to Everton’s Fan Advisory Board (FAB) during his final meeting with the club last week.
Although football operations are not part of the formal remit of the Fan Advisory Board, supporters have asked the FAB direct questions about the club’s overall strategy and how this aligns with football strategy.
Thelwell outlined his vision for moving Everton forward and the strategic framework shaped by the Club’s football review recommendations which will target performance and development pathways.
He explained that four strategic pillars have been central to his planning since he took office in February this year.
It is a framework focused on forming a cohesive identity across all Everton teams, from the Academy to the senior men’s and women’s teams, the support structures that are placed around players and coaches and continuous staff development, all through the filter. the values and standard of the Club.
Graeme Sharp, Everton Players’ Life Chairman and non-executive director, was also present, alongside the club’s chief commercial and communications officer, Richard Kenyon, and senior representatives from Everton’s governance, communications and legal teams. .
The Jazz Bal chairman explained that the FAB – an independent body made up of fan-elected members and appointed representatives of major supporter groups – had met four times since an introductory meeting with the CEO of Sharp and Everton , Denise Barrett-Baxendale in July. He confirmed that several sub-committees have been created to help shape the function and approach of the FAB going forward. The group also reported that a member of the FAB participated in the Merseyside Police Supporters’ Liaison Group and engaged with fan managers from other clubs to find out how their advisory or ghost boards are progressing.
The Fan Advisory Board’s communications sub-group is finalizing a bespoke website and will post the full Q&A, which includes questions direct from fans to the club, next month.
Richard Kenyon provided a business update, which included a discussion of season tickets and an overview of plans to maximize non-match revenue at Goodison Park as well as Everton’s new stadium. An overview of the Club’s governance and management model was also discussed.
The Fan Advisory Board has asked when Everton’s annual accounts will be published. The Club confirmed that they would engage with the band and let them know of a release date when it was confirmed.
As part of the FAB’s request for an update on Everton’s position in relation to the European Super League, the Club have asked the FAB to consult with the fan base to gauge opinions and feelings which would help to inform the position of the Club if proposals are presented in the future. . The FAB will comment on the proposed New Deal for Football and the implementation of the independent regulator proposed by the Tracey Crouch MP fan-led review in 2021.
The club also explained that they were actively encouraging supporters to contribute to the government’s review of “the future of women’s football”, announced in September. The review, which seeks answers via a call for evidence, will focus on the three key themes of growing audiences, increasing commercial and broadcast revenue and examining existing governance structures in football. feminine.
The next FAB meeting with Club officials will take place in February 2023.