Being with the cool crowd that flocked the first day. Since then, they’ve tried Sommerro Negronis to the beat of a talented band, sampled chef Frida Ronge’s acclaimed Nordic-Japanese dishes at Oslo’s first rooftop restaurant, and immersed themselves in the intricate details GrecoDeco designers have generously sprinkled in the 1930s. building. This is the new place to stay in the Norwegian capital.
Set the scene
Located in the heart of Frogner, an established and upscale residential area of Oslo, it is close to the capital’s main sights. The building houses 231 rooms, seven restaurants and bars, a small cinema and a gilded 100-seat theatre. It offers the city’s first year-round rooftop swimming pool and sauna, as well as the revival of Oslo’s old public baths which will open in November 2022 to internal and external guests as part of an impressive wellness retreat. – to be urban. The hotel also captures the glamor of the 1930s with a dash of seduction that its sibling The Thief abounds.
Another triumph for Nordic Choice family hotels which are beginning to make a habit of saving parts of the country’s heritage and returning them to the public to play, golden and shiny, as they did with Amerikalinjen in 2014. As Company founder Petter Stordalen told me, “I wanted to create a Great Gatsby, a tribute to the legendary 1930s era and that’s why we didn’t compromise on decor.” But it goes deeper than that with it, this building was the former headquarters of Oslo Lysverker, the original electricity company and as seen in the extensive mural in the main hall of the building, now Ekspedisjonshallen, by Norwegian artist Per Krohg, the introduction of electricity changed everyone’s life. “I am convinced that in many ways this marks the beginning of Norway’s success.” Petter, a proud patriot, continued.
After seeing London’s Ned, the powers that be were keen to include its designers GrecoDeco in the tender, a building which is similar in age and style to the Sommerro. Alice Lund and Adam Greco of GrecoDeco, based in London and New York, won the tender with their extraordinarily committed details. Hours of research in the town hall and the city’s museums have resulted in local references throughout the hotel, from elements taken from folk paintings by Gerhard Munthe to hand-knotted rugs, many of which are woven with migratory birds from Norway. Much of the furniture is bespoke, as is the wallpaper, and birch wood is used extensively throughout the hotel. Ash and walnut also come into their own with an endless checkerboard inlay. Some headboards are intricately marquetry with seven different types of wood used.