Website review

SEO strategies to improve your website

To drive more traffic to your website, you need to give visitors a reason to come back.

Your content should be high quality, fresh, and relevant.

But you also need an SEO strategy. Search engine optimization is a valuable marketing tool that drives organic traffic – that is, potential customers and customers – to your website.

With over 4 billion Google searches every day, you need to make sure your website is SEO optimized.

Don’t let your website become a crisis situation – it should be updated every three years or so. This is the first impression a visitor has of your organization.

Keywords are at the heart of a solid SEO strategy. These are words or phrases that someone plugs into a search engine like Google that brings them to your site.

Here are some easy ways to improve your Google SEO results.

  • Make sure your site has a fast loading speed (of three seconds or less) – if your loading speed is too slow, Google will recognize it and it will hurt your rankings. A slow website will also impact how your website visitors interact with your pages – they may get frustrated and never come back.

  • Use clean URLs and meta descriptions

  • Develop target keywords (that have high search volume, relevance to your business, and low competition)

  • Use optimized titles (include your target keywords)

  • Naturally include a main long-tail keyword in the text, but don’t practice “keyword stuffing”

  • Make sure every page on your website includes at least 300 words of original content

  • Continuously update your best-performing existing content

  • Include at least one piece of “rich” content, such as an image, infographic, or video. Search engines recognize that this adds value to the content and will rank the page higher accordingly.

  • Always describe your images and videos using alt tags or alternative text descriptions. They allow search engines to locate your page.

  • Use the plugins that come with your website to optimize your content. If your site is on WordPress, there are several plugins that can help improve your on-page SEO efforts.

  • Focus on local SEO and create a Google My Business profile

  • Make sure your content is created around a main keyword and relevant secondary keywords

  • Use backlinks – links from high authority, high traffic domains are the most valuable and worth pursuing as part of your digital marketing strategy. There are many effective methods of link building, from creating shareable infographics to writing guest posts on other platforms.

  • Include internal links to increase wait time

  • Make sure your site is mobile-friendly

  • Title metadata creates the page titles displayed at the top of a browser window and the title in search engine results. These are the most important metadata of your page. Create a meta title for each web page based on your keyword phrase rich page title.

  • Use effective header tags to potentially become a Google Featured Snippet

  • Identify underperforming pages and refresh them with new content

  • Fix linked 404s and resume links that belong to competitors’ 404s

  • Avoid duplicate content, which can hurt your Google search rankings

Another factor that impacts your SEO ranking is dwell time. This relates to the time people spend on your website per visit. Websites with useful and informative content will retain people longer.

SEO is important to ensure the success of your content – ​​don’t ignore it! What else would you add to this list?

Copyright © 2022, Stefanie M. Marrone. All rights reserved.National Law Review, Volume XII, Number 66


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