Beauty salon brand RAWR has just opened a new flagship store in Fitzrovia to mark the rebranding of the company, formerly known as Lashious Beauty. And that makes all the difference with the space – there’s orange flooring, blue walls, and a strong jungle theme that stretches from palm tree print wallpaper and foliage to swaying monkey lamps to the floor. above the nail bar.
RAWR specializes in eyebrows, eyelashes and nails, but with a team of expert therapists on hand, they also offer waxing, brushing and massages. RAWR knows we are all short on time, which is why the salon offers quick treatments like threading, stains and polishing files that are ideal for enjoying your lunch break, as well as more intensive options like TLC pedicures. and eyelash extensions for when you want something more glamorous.
We went for a gel manicure – these nails have to be on point for the holiday season after all. The technician was happy to advise on the best nail length and shape, and she quickly got to work filing them down, polishing the surfaces with a drill and cleaning the cuticles, before finishing with OPI gel polish.
The standard mani gel is £ 30 with the most luxurious, with an additional scrub and massage, is £ 40 which isn’t bad for such a central location. And RAWR is open until 8 p.m. on weekdays when you need a pampering after work.
38 Rathbone Pl, London W1T 1HR