Right in the heart of London’s busiest area, yet with quiet, softly lit rooms away from the hustle and bustle. Come experience London’s most renowned mixologist’s underground cocktail bar, progressive sustainability efforts, ethical seafood restaurant and what might just be London’s coolest new rooftop bar.
Hotel address: One Hundred Shoreditch Hotel, 100 Shoreditch High Street, Shoreditch, London E1 6JQ
Price from: rooms start from £175
Set the scene
Shoreditch is London’s multi-faceted district. Over the past 20 years it has changed form through East End pubs and late-night party spots to become the hub of up-and-coming foodies, some of the world’s most renowned and sought-after chefs in the city. . -after the tables. These days, the area has a smarter feel, still retaining that spunky personality, but with a smoother edge. One Hundred Shoreditch speaks to as many different characters as the neighborhood. People from out of town for a big weekend; bright business travelers heading to one of the hotel’s top-floor meeting rooms; couples looking for a place where they can roll from bed to dinner and back to bed. We met a memorable young Geordie in town for a nearby DJ event, already half-baked and ready for the start of the night (more on him later).
The space has long been owned by the Lore Group, the team behind some of our favorite stays – Sea Containers London, Lyle Washington DC and the Pulitzer Amsterdam among them. In a past life, this was the Ace Hotel. The hangout of the much-loved local was pandemic safeguard in 2020. The Lore Group was quick to act, keen to maintain the appeal of the Ace neighborhood but equally eager to create something new, part of Shoreditch’s new predilection for a more refined aesthetic. The company has tried to keep the impact of the renovation low as part of a low-impact sustainability campaign, which means that much of Ace’s bare elements and even some furniture and styling choices have been left, merged with new bespoke artwork, pops of color and modern touches, all designed by Lore Group Creative Director Jacu Strauss.
The bedrooms are pockets of tranquility, each filled with cream carpets, flowing ivory curtains, and pearly vases with eucalyptus branches. Rooms range from a pocket studio, with a balcony or bay windows overlooking the high street, to a very large studio suite, with a living room and terrace with views over east London. Each room is adorned with artwork created and designed by Strauss, including hand-printed and hand-painted canvas and floor-to-ceiling tapestry.
Food and drink
The hotel has an impressive choice of restaurants and bars. The main event is Goddard & Gibbs, a seafood restaurant inspired by the fishing villages and coastal towns of England. Raw sea bass dishes include sea bream ceviche (a tangy mix of red onion, avocado and Scotch bonnet peppers) and raw Orkney scallop served in a creamy buttermilk sauce with dill and jalapeños. There’s also the street-side Hatch, an extension of Goddard & Gibbs offering seafood and on-the-go snacks for curious locals.
Then there’s the elegant marble wine bar and adjacent lobby bar, which is a dimly lit spot for cocktails (try the spiced plum spritz: prosecco topped with Campari and sweet vermouth). In the basement, cocktail genius Ryan ‘Mr Lyan’ Chetiyawardana has returned to his east London roots with Seed Library. On Fridays and Saturdays there are late night DJ sets, and you can spot Mr. Lyan himself working behind the bar. The menu changes regularly, but the standout cocktail was the galangal penicillin: a ginger version of a margarita, it’s a punchy mix of Patron, mezcal, sparkling galangal honey and lemon.
Since April 2022, the hotel’s rooftop bar has become its secret weapon. The accent color here is pink: terrazzo marble tables are tinged with marshmallow, cotton candy-colored tiles adorn the walls, and blush stools are neatly lined in front of rose-gold lamps. Plants cascade from the ceiling, while floor-to-ceiling windows open onto a terrace with views across east London.
If you follow your nose down the endless backstreets and alleys of Shoreditch, you’re bound to stumble upon some of London’s best restaurants and hotspots, from the famous Padella pasta restaurant to ex-chef Noma James Lowe’s tasting menus in Lyles. . On Sundays, walk down to the Columbia Road Flower Market or head south to Brick Lane for a lunchtime snack at Brick Lane Beigel Bake (an East London institution) and pop into the Brick Lane bookstore to find your next read. On Saturdays, there are also markets galore: stop by the vintage clothing market, selling wild and wacky finds selling items dating as far back as the 1920s.
All the staff were very smiley and knowledgeable about both the hotel and the surrounding area. And in Seed Library, the bartenders felt passionate about each creation.
Sustainability is a key objective here. From low-impact renovation and repurposed furniture to ethically sourced seafood in the restaurant and locally crafted artwork, green efforts are visible throughout the hotel. To reduce plastic in rooms, a jug is left next to the bed for guests to refill from a water fountain near the elevators on each floor. A cute and sensitive touch, though perhaps hard to supervise – the aforementioned dope Geordie was later found drinking sparkling water straight from the tap (he was quickly interrupted and the water cooler cleaned). Dedicated to doing its part in the region, the hotel has partnered with two east London charities: Spitalfields Crypt Trust, which focuses on helping people who are homeless and drug addicted, and REFUGE, which provides support for victims of domestic violence and abuse.
Accessibility for people with reduced mobility
There is an elevator from street level to the hotel lobby and Goddard & Gibbs.
Anything else to mention?
On the sixth floor, meeting and event spaces are available to rent for business meetings, parties or private dinners. Those looking to get some exercise can head to the downstairs cycling studio, which has five Peloton bikes with regular lessons and practice sessions. There’s also a Peloton concierge service, giving guests the option of moving a bike to their room for private exercise. The bathrooms are the same as in their previous iteration.