Inside hipster chain Ace Hotel’s latest offering – a bubbly Brooklyn outpost with plush leather sofas, an on-site bakery, and rooms with record players
- The Ace hotel chain has opened its latest outpost in Boerum Hill, on the edge of downtown Brooklyn
- Rooms feature retro details such as mid-century furniture and vinyl record players
- Extraordinary Pastry Chef Danny Alvarez runs the hotel’s bakery, which serves PB&J donuts
It’s just before 6 p.m. when I check in at the Ace Hotel Brooklyn and the place is bursting with energy.
The lobby is full of people ending Zoom calls, groups of friends chatting over cocktails, and cool couples on dates with Hinge.
The Ace brand has a reputation for transforming buildings into social hubs for travelers and the local community. Obviously, it’s already working its magic here.
Ace Hotel Brooklyn is located in Boerum Hill, on the edge of downtown Brooklyn
Samantha Lewis of MailOnline Travel says lobby, pictured above, is ‘bubbly’ on arrival
The last outpost is in Boerum Hill, on the outskirts of downtown Brooklyn. It is an emerging neighborhood near the Hoyt-Schermerhorn station with easy access to Manhattan.
While the facade of the building is a hard mass of concrete and steel, the aesthetic inside is super comfortable. A warm amber glow illuminates the wood-paneled lobby, which features spongy leather sofas, a few bars, and a gallery.
Upstairs, the decoration becomes more eclectic with many retro details. The gym is a throwback to the ’80s with vintage exercise equipment and bodybuilder posters.
The rooms have a vintage vibe, Samantha says. In the photo, a Medium Skyline room, with floor-to-ceiling windows
In the photo, one of the bathrooms
Meanwhile, the rooms are filled with mid-century furniture, turntables, and vinyl records curated by Rough Trade (can you get more hipster?).
My room is on the ninth floor and has a wonderful view of the plunging arch of the Verrazano-Narrows Bridge, which connects Brooklyn to Staten Island.
The space is decent size and very functional but lacks a bit of luxury touches.
Water bottles are not provided (you have to go to a charging station down the hall) and instead of a cavernous wardrobe there is just a small rod to hang my clothes.
What is the thought behind this? The Ace is what the travel industry calls a “luxury lean” hotel. It’s about reducing amenities and being smart with space in order to make rooms more economical.
For dinner, I head to the adjoining restaurant, As You Are, which looks like an upscale restaurant with a menu that celebrates Brooklyn culture and cuisine.
To start, I enjoy a plate of crispy Brussels sprouts, followed by a grilled halibut with freekeh tabbouleh. The meal ends on a high note with toasted oatmeal ice cream that arrives swimming in a thick caramel sauce.
In the morning, the restaurant transforms into an all-day café with a bakery run by the extraordinary pastry chef Danny Alvarez.
Samantha dines at the adjoining restaurant, As You Are, which offers a menu that “celebrates Brooklyn culture and cuisine”
“As far as hipster hotels go, this one has to be up there,” Samantha writes.
Extraordinary pastry chef Danny Alvarez runs the bakery (above), which serves treats such as PB&J donuts
The hotel’s gym is a throwback to the ’80s, with vintage exercise machines and bodybuilder posters
Samantha describes the exterior of the Ace Hotel Brooklyn as “a hard mass of concrete and steel.” But inside, she is enthusiastic about the fact that “the aesthetic is super cozy”
When I show up, most of the tables are occupied and the take out queue is outside the door. I can’t resist ordering a PB&J donut and a pastel de nata (both amazing).
Back in the lobby, a table of creatives is crammed onto MacBooks having a powwow breakfast.
When it comes to hipster hotels, this one has to measure up.
Sam was hosted by Ace Hotel Brooklyn, 252 Schermerhorn Street, Brooklyn, NY 11217.
Rates start from $ 299 (£ 225) + tax per night. For more information, visit acehotel.com/brooklyn.