The wet cut can be attributed to Vidal Sassoon, who pioneered the ‘wash and wear’ look of the ’60s. Wet hair before cutting it suited the decade’s sharp bob popularized by Mia Farrow, but today , it is outdated and often hinders a good hairstyle.
I learned this while sitting in Michael Van Clarke’s chair at Marylebone. After honing her skills with legendary hairstylist Leonard Lewis, Clarke opened her eponymous salon in 1988 at a time when “no one wanted to be in Marylebone.” He saw the neighborhood turn into one of the most successful postal codes.
With its ornate fireplace, sparkling Cire Trudon candles and cascading flowers, it looks more like a private residence than a living room. Comfort is key, with soft leather seats, massage chairs, and an extensive food and drink menu. Clarke’s loyal customer base includes actors, CEOs, and often three and four generations from one family. They all turn out for its famous Diamond Dry Cut ™.
“A simplistic wet cut assumes all hair is the same and one of the four standard boggy looks will do. That’s why most people have trouble with their hair, ”explains Clarke. “The dry cut works with the natural movement and texture of the hair around each unique face shape. ”
When it comes to my hairstyle, I’m a volume seeker with length, layers, and bangs. Clarke cuts coolly, skillfully following the natural curves of my hair for a sculpted cut that complements my face shape. Only then is it washed and dried with a hairdryer. There is no drastic change, but I look ineffably better. Movement abounds; my hair rests, swaying and styling with natural ease, while compliments pour in from friends and colleagues.
The Diamond Dry Cut ™ will change your life. Does that sound dramatic to you? Try it yourself and see.