What about a Mexican on the roof? The Standard did this with Decimo, which you reach via a ruby red elevator that skyrockets to the 10th floor, then there’s Madera de Langham Place inside the much-photographed Treehouse Hotel. But, Soho House being Soho House, it had to have its own themed riff. And it comes in the form of Shoreditch’s Maya – which opened on The Hoxton’s 7th floor earlier this year.
This is quite an opening given that the concept has been well tested, touring the residences of Soho House in pop-up form; from New York’s much-loved Ludlow House to the more daring Soho House Berlin. Executive Chef Giacomo Pettinaris began Maya’s journey in January two years ago, with the first pop-up in West Hollywood – and it took off Baja-style, resulting in the last.
Maya’s USP, if you will, is that it’s Mexico, mainly Oaxaca (the Mexican capital of street food) via California. That’s because Pettinari spent the decade before the first pop-up opened, working at the best restaurants in LA, learning from Mexican cooks, and eating at Mexican restaurants and food trucks twice a week – and the result is fabulous. The aesthetic, carried out by the ever-successful Soho House design team, is that of the East London town planner (with mid-century trims) meeting bohemian, leafy Mexico.