Hotel review

Hotel Review: W Algarve, Albufeira in Portugal

Portugal’s Algarve is a sunny, slow-paced strip of coastline known for its abundance of golf courses and villas for low-key family vacations. The most recent, however, is the opening of the new W Hotel from Marriott Bonvoy’s portfolio of 30 hotel brands.

Pioneering a new era for luxury travel in the region, with nearly 60 properties worldwide, the ‘Born of the Bold’ W Hotel breaks with the norms of traditional luxury. For every W property, that means dynamic, invigorating experiences that celebrate every traveler’s desire to experience the destination through a lens that’s distinctly “W.”


W Lounge is where the hotel buzz comes together to the beat of guest DJs

Welcoming a new affluent and fun-loving audience to the destination, since opening its doors atop the iconic cliffs of southern Portugal, the hotel has brought a vibrant new energy to the coastal town. Shaking up the destination for a modern luxury experience unlike anything else in the Algarve, the W combines the region’s laid-back seaside personality with an exuberant, social energy.

Inviting international jet-setters and local tastemakers alike to experience a new side to the destination, whether it’s the hotel’s design-conscious touchpoints, inspired by Portuguese history and culture, from the brand’s signature DJ program to world-class restaurants, every element of the new hotel ushers in a new era of luxury travel in the Algarve.


Guest rooms conscientiously merge local Portuguese culture and wildlife with the distinctive contemporary style of the W brand

In addition to 83 W-branded residences, with spectacular sunset views from private balconies, 134 west-facing rooms and suites. Consciously fusing local Portuguese culture and wildlife with the W brand’s distinctive contemporary style, each room or suite allows guests to personally engage with the destination: from curated artwork to bespoke furnishings. Notably, this includes local tiles from the Algarve, Portuguese-influenced lanterns that mirror traditional fireplaces, dramatic headboards taken from the architecture of ancient monasteries, and a celebration of the local sardine in the cushions.

Hidden behind brightly colored doors, the room categories reflect the hotel’s fun philosophy (“Wow, Wonderful and Spectacular” to name a few). The ten premium Wow Suites each have a private rooftop terrace, while the E Wow Suite is described as the ‘ultimate seaside retreat’. Spanning 200 square meters, the hotel redefines the classic Presidential Suite with this signature category.

This opulent offering spans two floors of airy oceanfront living space with a dynamic and intelligent design reflecting the surrounding villages and scenic landscape. The spacious room has a state-of-the-art sound system so guests can keep the party going, and a panoramic roof terrace overlooking the gardens and coastal views beyond. Finally, don’t forget the elegant 61-square-meter Entry Rooms (aka the “Wonderful” Rooms), each with a plush king bed and a balcony with resort views. This ensures that each room offers a sense of belonging to the Algarve.

Food and drink

At the heart of the hotel is Market Kitchen where breakfast is served

The W Algarve’s collection of culinary options spans six dining destinations. Woven throughout the property, high and low, choose from poolside cocktails and tacos to contemporary Portuguese cuisine with a twist with unique masterpieces and surprising spirits. The W Algarve’s Portuguese chef, Nuno Goncalves, is the mastermind behind the hotel’s edible delights.

A culinary highlight on the top floor of the hotel is the gourmet restaurant Paper Moon. Born in Milan’s fashion district in 1977 by a husband and wife team, at the W Algarve, this special restaurant is located at the top of the hotel with a spectacular terrace for golden dinners kissed by the evening sun. With panoramic views of the park, the Atlantic Ocean and beyond, it is the Mediterranean sister to the original Milanese restaurant (Paper Moon Giardino) serving authentic, award-winning Italian cuisine.

At the heart of the hotel is Market Kitchen where breakfast is served. Here, local cuisine is creatively reimagined to create modern interpretations of globally inspired classics, fresh from land and sea. day and refreshing cocktails. Back behind the W Lounge lobby, each night the hotel buzz comes together to the beat of guest DJs. This is accompanied by an eclectic drinks menu ranging from single-origin Portuguese coffee to wines from Portugal’s leading female winemakers.

Spa and wellness

Find a balance between relaxation and revitalization at AWAY Spa

Find a balance between relaxation and revitalization at AWAY Spa. Six treatment cabins, including one for couples, are complemented by a sauna, a hammam, a whirlpool bath and a relaxation lounge overlooking the gardens. In keeping with the hotel’s hedonistic ethos, get ready for a socially charged evening at the spa. With a cocktail in hand, enjoy a brushing at the hairdressing salon or a manicure at the beauty bar, before trying out tailor-made jet-set treatments like the LED face mask.

Meanwhile, (even for those who may not be a fitness fanatic) the gym is well worth a look. Proudly located on the second floor with stunning views of the Algarve, the high-intensity workouts and boot camps offered at the FIT Gym embody the W brand’s social and energetic vision of wellness. With 134 square meters of indoor space and over 320 square meters of outdoor space, fully equipped with the latest TechnoGym® equipment and an Olympic Power Rack; the FIT gym caters to all types of guests, offering a touch of healthy hedonism to party-loving guests. This is in addition to sunrise yoga and laps in the WET deck pool to keep guests feeling rejuvenated.

In a word

The hotel respectfully honors its destination, while playfully ushering in a new era of hospitality

The W adds a new dynamic to the destination meaning there is now more on the Algarve agenda than ever before. With international DJs, fine dining and world-class wellness, this bold hotel encased in its striking architecture is proud to have arrived in Portugal: respectfully honoring its destination, while playfully ushering in a new era of hospitality. ‘hospitality.


Address: Estrada da Galé Sesmarias – CX Postal 290, H, 8200-385 Albufeira, Portugal
Call: +351 289 372 300

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