Hotel review

Hotel Posada Ayana Review, Uruguay: Sustainable Family Art Haven and Artists’ Retreat

Why book?

One of Uruguay’s most talked about openings to the world’s funkiest fishing village, design, art and barefoot luxury blend seamlessly at Posada Ayana, a stone’s throw from La Mansa Beach by Jose Ignacio. Austrian art collectors and owners Robert and Edda Kofler have assembled a crack team including Uruguayan architect Álvaro Pérez Azar, who in addition to drawing the plans, researched and restored local vintage furniture, and the legendary American artist of Light and Space James Turrell, who unveiled Skyspace’s first standalone installation in South America in November 2021.

Hotel address: Posada Ayana, Del Marinero, 20402 José Ignacio, Department of Maldonado, Uruguay
Price from: around £324 a night

Pool at Posada AyanaMarcos Guiponi

Set the scene

The international jet set and well-heeled South Americans have once flocked to where boho meets Bulgari, and now Posada Ayana’s creative approach paired with laid-back hospitality fascinates intellectuals and art collectors alike. The main attraction of the posada? The spectacular sunrise and sunset light show at Ta Khut, James Turrell’s captivating latest Skyspace – a white marble pyramid that took two years to build. This unexpected temple near the dunes has raised the cultural bar of the region considerably. The sunrise light show is exclusively for guests.

The backstory

Originally considered a summer family retreat to escape the freezing Austrian winters, world travelers and discerning art collectors Robert and Edda Kofler changed the concept under construction to create a 17-room hotel. Robert, an avid skier and equestrian, spent the school holidays at his father’s jewel mountain hotel in Bregenz, Austria, had long harbored a dream of hospitality. By buying additional land from José Ignacio, he was able to realize this dream and also pass it on to his daughters Felice, the general manager of Ayana, and the equestrian Koko. Working closely with Arizona-born artist Turrell meant the pair could also create a hub for fellow connoisseurs, an abode for artists-in-residence, while sharing their collection through the lodge.

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