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- Since its debut in 2017, the San Francisco Proper Hotel has made a name for itself as one of the city’s most original and memorable hotels, full of unusual artistic flair.
- Rooms and common areas offer a hip, whimsical take on design, and travelers and locals alike flock to the Proper’s rooftop terrace, Charmaine’s, and the popular on-site restaurant, Villon.
- I stayed in a Deluxe Queen room which starts at $ 175 a night in low season but can soar in mid-summer and drop to $ 550 a night. The room was small but powerful, with a lot of style and comfort.
- Read all Business Insider hotel reviews here.
Since its debut in 2017, Proper Hotels, a boutique brand with a lively, artistic approach to travel rooted in the cool mystique of the West Coast, has taken the San Francisco hotel scene by storm.
Housed in a 111-year-old Beaux-Arts iron building, the Proper is dripping with Kelly Wearstler’s quirky yet gorgeous style. The talented designer kind of weaves patterns and prints that have nothing to do together into stunning playful tapestries that fill the space with sophistication and whimsy.
Carefully thought-out details of the hotel include abstract paintings and a life-size stone Great Dane in the lobby, and extend to rooms which each serve as small works of art, accented by high-tech gadgets and goodies artisanal.
I have long been intrigued by the hotel, and when I finally booked my overnight stay, the lobby was buzzing with small groups of guests lounging in gallery-like “living rooms” and behind the Villon bar, the hotel’s chic sky-blue restaurant. . The supreme gem is, and rightly so, on the rooftop – an indoor-outdoor patio lined with fireplaces and views that stretch out to the San Francisco Bay Area. All of this creates an experience that unfolds beyond the confines of your room.
I stayed in a Deluxe Queen room, Proper’s standard room, which went through a review. At just 200 square feet, the space was comfortable, especially for two people, but well designed. Prices in low season (winter and spring) start at $ 175 per night, but increase to $ 550 in summer and fall, not including daily living costs.
Yet this hotel stands out in a sea of traditional brands as a beacon for millennials and art lovers looking for an innovative and experiential property. The surrounding neighborhood is gritty and not everyone will feel right at home, but the Proper has done an impeccable job creating an atmosphere that embraces the eclectic beauty of the city.