In recent years, there has been a proliferation of online website building tools, from Wix to Webflow. While these have had a democratizing effect on who can afford a website – almost anyone can build a website now – not all of these websites are of the best quality.
If you think about it, most people wouldn’t try doing other things that have such a big impact on their success, like building their store or designing their logo. Whether you’re creating your company’s first website or want to give your existing website a refreshing update, there are many reasons to outsource to a professional – here are three of the most important.
1. Higher conversion rate
A website isn’t just something that’s nice to have for fun, to look pretty – it’s for a purpose. In the modern world, that goal is to convert visitors into sales. You need to provide an easy way for people to learn about your product, showing them the benefits associated with it, and then providing them with an easy way to purchase the product or service.
Professional web designers like the team of Web headers knowing exactly how to create a website that can achieve these goals, without having to walk you through a lengthy process of trial and error. While the upfront costs can be significant, if they increase your conversion rate by an equally large percentage (which isn’t uncommon at all), your ROI will pay for their services in no time.
Most DIY web design tools are optimized to help novices build desktop websites. Although it is certainly better than nothing at all, given that more than half of all web traffic is now on mobile devices, If your site isn’t also mobile-optimized and accessible on a wide variety of devices, you may be missing out on more than half of your potential customers.
Professional web designers will ensure that your website is optimized for access from all popular devices. It’s not the easiest process, and many novices will struggle to pull off what is relatively easy for a seasoned professional.
3. Prioritize user experience
When the Internet first rose to prominence, those very early websites were the defining definition – they offered an incredibly limited user experience, essentially graphics that could be flipped through. Now people expect more – much more.
While you can create something yourself with a pretty landing page, it’s unlikely you can create a website that really focuses on user experience or UX. It takes a skilled web designer to create a website with seamless navigation between popular pages, placing links in the right places.
Those are three reasons, but there are many more, from driving SEO to increasing loading speeds. If you’re on the fence, contact a web design agency to learn more about how they could help you on your web design journey.